Comments for The Village Square International http://thevillagesq.com Word of Mouth Marketing and Referral Specialists Sites Fri, 24 Feb 2012 03:31:22 +0000 hourly 1 Comment on StartMondayWithASmile 4 April 2011 by Angry Birds Philippine Azkals vs L A Galaxy Preview . http://thevillagesq.com/blog/startmondaywithasmile-4-april-2011/#comment-259 Angry Birds Philippine Azkals vs L A Galaxy Preview . Fri, 24 Feb 2012 03:31:22 +0000 http://thevillagesq.com/blog/startmondaywithasmile-4-april-2011/#comment-259 It smacks of paranoia and perhaps illustrates how this whole controversy has destabilised the Ferrari team. It smacks of paranoia and perhaps illustrates how this whole controversy has destabilised the Ferrari team.

]]> Comment on StartMondayWithASmile 4 April 2011 by Aidan Little . http://thevillagesq.com/blog/startmondaywithasmile-4-april-2011/#comment-255 Aidan Little . Sat, 18 Feb 2012 07:21:16 +0000 http://thevillagesq.com/blog/startmondaywithasmile-4-april-2011/#comment-255 This equality degree is very telling because it illustrates the danger of “one way” relationships. This equality degree is very telling because it illustrates the danger of “one way” relationships.

]]> Comment on Contact by Next Referral Marketing Course – 16 June 2011 » The Village Square International http://thevillagesq.com/contact/#comment-197 Next Referral Marketing Course – 16 June 2011 » The Village Square International Tue, 07 Jun 2011 09:46:50 +0000 http://www.thevillagesq.com/?page_id=26#comment-197 [...] ready for massive success and book your spot at the next Wordvine Course now! Please contact us if you have any [...] [...] ready for massive success and book your spot at the next Wordvine Course now! Please contact us if you have any [...]

]]> Comment on #6 MD Cadbury replies to Jake's email by The Village Square http://thevillagesq.com/blog/md-cadbury-replies-to-jakes-email/#comment-114 The Village Square Fri, 31 Jul 2009 06:18:28 +0000 http://www.thevillagesq.com/?p=616#comment-114 Thanks for your comment Simon. With "great connection" we are referring to this particular case. Jake got Involved (step 3) and Cadbury (Mark) decided to do something with Jake's email and got back to him with that email (Connection: step 4). And yes, there is no excuse to be helpless and silent, but Cadbury's marketing and communication people are clearly not thinking like this as yet. For us this is all second nature, so we tend to forget how many (large) organisations have massive knowledge gaps with regards to both social media and referral marketing. Having had a proper referral marketing strategy in place Cadbury could have turned this around quickly and even captitalise on it working closely together with their top referrers. Thanks, Cornelis and Jake Thanks for your comment Simon.

With “great connection” we are referring to this particular case. Jake got Involved (step 3) and Cadbury (Mark) decided to do something with Jake’s email and got back to him with that email (Connection: step 4).

And yes, there is no excuse to be helpless and silent, but Cadbury’s marketing and communication people are clearly not thinking like this as yet. For us this is all second nature, so we tend to forget how many (large) organisations have massive knowledge gaps with regards to both social media and referral marketing.

Having had a proper referral marketing strategy in place Cadbury could have turned this around quickly and even captitalise on it working closely together with their top referrers.

Thanks,

Cornelis and Jake

]]> Comment on #6 MD Cadbury replies to Jake's email by Simon Young http://thevillagesq.com/blog/md-cadbury-replies-to-jakes-email/#comment-113 Simon Young Thu, 30 Jul 2009 23:00:47 +0000 http://www.thevillagesq.com/?p=616#comment-113 Great connection? Really? It's great that Mark replied, and gave an earnest and honest answer (although, no mention of palm oil?). But this is a dense, complex message and it's just not getting out to where the discussion is - social media, and the backyard fence. Where are Cadbury's communications people? They're supposed to be turning this complex message into simple soundbites that the media can pick up. And if the media aren't interested, they have the ability to make their own media - everyone does. This is 2009, there's no excuse to be helpless and silent. Great connection? Really?

It’s great that Mark replied, and gave an earnest and honest answer (although, no mention of palm oil?).

But this is a dense, complex message and it’s just not getting out to where the discussion is – social media, and the backyard fence.

Where are Cadbury’s communications people? They’re supposed to be turning this complex message into simple soundbites that the media can pick up. And if the media aren’t interested, they have the ability to make their own media – everyone does. This is 2009, there’s no excuse to be helpless and silent.

]]> Comment on #4 Why has trust in corporate(s) dropped off? by Jake Pearce http://thevillagesq.com/blog/4-why-has-trust-in-corporates-dropped-off/#comment-112 Jake Pearce Sun, 19 Jul 2009 20:51:34 +0000 http://www.thevillagesq.com/?p=588#comment-112 Thanks so much for the comments. Richard is saying that WOM is working precisely because companies are not wanting to connect and from what JR is saying a lot of that is to do with being too busy making money. Let's see how this plays out with Cadbury shall we? We can test the hypothesis. Jake &Corn Thanks so much for the comments. Richard is saying that WOM is working precisely because companies are not wanting to connect and from what JR is saying a lot of that is to do with being too busy making money.

Let’s see how this plays out with Cadbury shall we? We can test the hypothesis.
Jake &Corn

]]> Comment on #4 Why has trust in corporate(s) dropped off? by Jonathan Russell http://thevillagesq.com/blog/4-why-has-trust-in-corporates-dropped-off/#comment-111 Jonathan Russell Wed, 15 Jul 2009 03:47:31 +0000 http://www.thevillagesq.com/?p=588#comment-111 I have voted above for Companies no longer nurturing real relationships. Let me explain why. In the last decade the pressure on all publicly listed companies to deliver profit growth every quarter has reached stupid levels. Senior executive bonuses are driven by them, and share price health is driven by them. Such a strong focus on quarterly growth (ideally through revenue growth, but if not then through cost management)means companies, and their brands are making bad long term decisions, all to deliver results today. Its a pressure that doesn't exist for the Whittakers of this world - Thank God. The only way this behaviour can stop? Through us as consumers making stands that even these manage for today execs will understand! I have voted above for Companies no longer nurturing real relationships. Let me explain why.

In the last decade the pressure on all publicly listed companies to deliver profit growth every quarter has reached stupid levels. Senior executive bonuses are driven by them, and share price health is driven by them.

Such a strong focus on quarterly growth (ideally through revenue growth, but if not then through cost management)means companies, and their brands are making bad long term decisions, all to deliver results today.

Its a pressure that doesn’t exist for the Whittakers of this world – Thank God.

The only way this behaviour can stop? Through us as consumers making stands that even these manage for today execs will understand!

]]> Comment on #4 Why has trust in corporate(s) dropped off? by Richard http://thevillagesq.com/blog/4-why-has-trust-in-corporates-dropped-off/#comment-110 Richard Tue, 14 Jul 2009 18:20:32 +0000 http://www.thevillagesq.com/?p=588#comment-110 I suspect there will be a widely varying range of votes as so many of these factors have contributed to the erosion of trust between brands/coproates and their consumers - its probably impossible to pin point one or even a few reasons. If we assume the basis of intelligent WOM can be concentrated down to an essence of "simple, relevant and meaningful conversations between people" can then the issue of corporates having lost the trust factor be a function of the fact they have simply stopped having those conversations with consumers, breeding suspicion and a sesne of aloofness. Hence why people are now responding to WOM...they are being engaged agin and enjoying less degrees of separation from themselves and the product, brand, company because of the attributes of the WOM medium ??? I suspect there will be a widely varying range of votes as so many of these factors have contributed to the erosion of trust between brands/coproates and their consumers – its probably impossible to pin point one or even a few reasons. If we assume the basis of intelligent WOM can be concentrated down to an essence of “simple, relevant and meaningful conversations between people” can then the issue of corporates having lost the trust factor be a function of the fact they have simply stopped having those conversations with consumers, breeding suspicion and a sesne of aloofness.
Hence why people are now responding to WOM…they are being engaged agin and enjoying less degrees of separation from themselves and the product, brand, company because of the attributes of the WOM medium ???

]]> Comment on #3 Will WOM and WOW out Cadbury? by Richard http://thevillagesq.com/blog/3-will-wom-and-wow-out-cadbury/#comment-109 Richard Tue, 14 Jul 2009 18:07:47 +0000 http://www.thevillagesq.com/?p=569#comment-109 You and Jake were all over this long before it became big news for the old traditional media barons...well done and more power to WOM !! You and Jake were all over this long before it became big news for the old traditional media barons…well done and more power to WOM !!

]]> Comment on #3 Will WOM and WOW out Cadbury? by Jake Pearce http://thevillagesq.com/blog/3-will-wom-and-wow-out-cadbury/#comment-108 Jake Pearce Tue, 07 Jul 2009 11:32:59 +0000 http://www.thevillagesq.com/?p=569#comment-108 Trying to find Amanda Banfield's e-mail address to warn her of the impending Dairy Milk Disaster - but cannot find her e-mail address on line. The 'involvement' pillar of TVS is not easy but hard and Cadbury point me to get involved with things they want me to get involved with. We TVS want to warn Cadbury of an impending disaster and access is very hard. Jake Pearce. Trying to find Amanda Banfield’s e-mail address to warn her of the impending Dairy Milk Disaster – but cannot find her e-mail address on line. The ‘involvement’ pillar of TVS is not easy but hard and Cadbury point me to get involved with things they want me to get involved with. We TVS want to warn Cadbury of an impending disaster and access is very hard. Jake Pearce.

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